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Edito
Bazaar is a collection inspired by Sarojini Naidu's "In the Bazaars of Hyderabad," reflecting the dynamic energy and artistry of India’s traditional markets. Through themes of Chaos, Exchange, Reassembly/Disassembly, and Sustainability, the collection celebrates cultural heritage while reimagining timeless traditions. Each piece incorporates upcycled materials as embroidery and block printing techniques, blending earthy tones like saffron, crimson, and indigo with intricate detailing. Crafted sustainably by artisans, the collection preserves age-old crafts while honoring India’s rich legacy of handmade textiles and contemporary, eco-conscious fashion.
Bazaar
Colour Board & Fabrics
Our Target
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Gender: Primarily female, with future unisex/menswear potential
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Income: ₹20L+ (India), €60K+ (Europe)
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Background: University-educated, creative or wellness-focused
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Values: Sustainability, storytelling, craftsmanship, emotional connection
Demographic
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Personality: Thoughtful, expressive, globally conscious
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Lifestyle: Travels often, loves galleries, indie music, concept stores, and slow living
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Shopping Habits: Buys artisanal, made-to-order pieces from meaningful brands
Psychographic
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India: Delhi, Mumbai, Bangalore, Jaipur (boutique)
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Europe: Paris (flagship), London, Berlin, Amsterdam
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Other: NY, LA, Dubai, Singapore, Seoul (pop-ups/digital)
Geographic
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Global mindset with Indian roots
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Attracted to modern design infused with traditional craft
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Could be NRIs, second-gen diaspora, or global citizens interested in slow luxury